As I wrote in my last piece, Eton Messy for me reached the zenith of their 'career' around the middle of 2013 and have since, slightly dropped in quality. The same goes for Majestic Casual. The latter I discovered before Eton Messy in late 2012 and it was a great time for finding new music, constantly spewing out new and interesting new acts that seemed more individual and original as the last one. If you did read my best of list for 2013 you'll probably notice that a number of songs I chose were in fact from Eton Messy and Majestic so can I understand if you can perceive this as hypocritical. I'm not saying that they're not good whatsoever, it's just that I've noticed a drop in quality in the last few months.
Undeniably so, they exposed to the world brilliant new artists from Maths Time Joy, Queenie to Snakehips yet since, they seemed to have stopped favouring originality and simply repost more homogenous sounding artists that they know their fans will appreciate. I think this may be one of the problems. There appears to be a genuine group of people who solely listen to Majestic Casual music now and will simply share it because well, Majestic Casual liked it. I'm not saying that there is anything wrong with Youtube channels regularly posting new music because it's a great way of discovering new artists. The problem however is that they should not post music purely because their fan base will appreciate it, but seek to find new, innovative and original acts. I have also noticed this with the channel SubSoul, who subjectively I do prefer yet they have began to post similar music to Eton Messy because they know there's it's popular on their page. One song recently got quite an amount of backlash from the page's followers who were discontent that SubSoul were simply attempting to imitate Eton Messy. The former is a bass/garage orientated page so it's understandable that people were annoyed that they were trying to focus on a sound that's popular amongst other channels just for the sake of reaching a higher viewership.
Once again I'm not discrediting any of these channels (or their fans for that matter) I am simply saying that they shouldn't change or fixate their sound on a specific style purely because they know they'll get more viewers.
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