It says a lot about today's music industry. These adverts are for commercial use only and seek financial retribution yet the music that get's associated with the marketing becomes part of the product, sometimes the product.
I feel bad for the company's who use these songs, sure their adverts become remembered yet they it's the music that achieves this. Type into Google or Youtube searching for the music in a specific ad and you're bound to find it.
Nonetheless, advertisement agencies or companies aren't always the trustworthy bunch they appear to be (this is written with only a hint of sarcasm). It's quite common for bands to begin legal campaigns against companies, who often use their songs without the artist's consent. The bastards. Earlier in the year, Pizza Hut had a commercial with a song which was essentially a replicate of Black Keys' song "Gold on the Ceiling"who later filed a lawsuit for plagiarism.
It's not only apparent with companies, there's been a number of cases where politicians have tried to associate themselves with 'trendy' bands by using their songs in political ads to appeal to younger voters. A famous case was in the run up of the 2007 French elections when Nicolas Sarkozy used MGMT's song "Kids" for his campaign. When the band approached him about this, Mr. Sarkozy offered them a symbolic 1 euro. The matter was however, later resolved.
It is funny though because for someone who so adamantly fought against illegal downloads, Sarkozy wasn't really being the best role model. Oh and he listened to the lyrics of the song, he would realize the song wasn't as playful and happy as it sounds.
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